Here is what I have gathered so far from the Internet, sorry that this is bit of Finn side, however you should be able to workout products used in your local area without too much of trouble.
My project in this is unfortainly not the 300, but car I sit many hours in a week, Citroen ZX TurboD Wagon type. With 300 all should apply, but additional to means is getting rid of wind noise, roof rails, door seals, mirrors are areas that need work in 300 to get rid of that.
So basic idea is to increase mass of metal parts of car, which should make resonating frequency lower and also limit the power of resonating which will be felt as lower noise level.
I have gathered that bitumen is rather good, but nowdays 4mm bitumen is expensive, heavy and pain to work with. Today stuff to use if you are on budget is STP Vibroplast M1, which matches to 4mm bitumen, but is very easy to work with and hugely effective compared to it's weight.
For better result you can use more layers or STP Bimast which is like 3 layers of Vibroplast, however this is harder to work with and is not very cheap, good for example to wheel wells and such.
Place to buy this stuff is perhaps this:
http://www.autosound.ee/eng/home/catalo ... sories/94/
Price is good, over 150 euro orders come without postage, don't know if you guys know better places?
Also I found this place with good pics, use google translate to read, but I guess pics tell it all, lot of work:
http://kalliojarvi.net/ibiza/vaimennus/index.htm
Then here we have stuff called Katepal 36 (found from hardware stores, here K-Rauta, Rautia, Agrimarket, Bauhaus etc, get 10l container, price is much lower and you will need it a lot to make good riddance of tire noise), it is sticky like mud and it is bitumen, you use it to wheel wells, wheel side of wheel well and that can be put to place with painter brush or plastering tools (sorry, my limited english words are not helping to describe, post to ask if unclear). Stuff servers 2 purposes, it removes tire noise and it protects car metal from stone chips, all the rust must be removed from both sides of wheel well before applying that, naturally also painting etc required before applying stuff as it will not come off very easily if even at all, waxoil yearly (with thin oily stuff) to keep it good for unlimited years.
My plan is to get Katepal and Vibroplast, and apply them before end of month, hopefully, only trouble is that I don't have warm space and applying stuff requires warm space, however I have a garage so I might temporarily modify it a bit to make it warm space, if all goes well I try to make photos / story from it, however I'm lazy and there are lot of dismantling required, so this thread is mainly for helping me get on with it

Well, maybe this is some of use to some of our members, post questions and if you have some other ideas/disagreements whatever.