Basics for good illumination are enough voltage to bulb and A+ condition reflector and lamp glass.
You can get bit boost with bulbs, but if you have lot of voltage loss in wiring then gain is not what it could be. Situation gets only worse if your reflectors have gone dark or glass is sandblasted.
When car is running, measure voltage from battery and then from bulb while bulb is lit, in optimal situation there should not be any difference, usually there is very little, but it is not rare that voltage drop is as much as 2 volts, which means ton at illumination power.
You can fix it several ways, cleaning connections is sometimes enough, but best bet is to rewire power and ground to bulb with relay and take wake up for relay from old wiring. It is bit of work, but results can be quite impressive.
For sandblasted lamp glass, toothpaste and strong hands are quite good solution, unless you prefer buying new ones.
Dark reflectors are bit of problem, you need to get new ones or get them coated with new layer of chrome or what ever that stuff is, I guess getting new one will help best.
I'm using Osram Night Breaker bulbs in 240, they won't last very long (idea of + rated bulbs is to build them for example 11 volts but use them at 13-14 volts so they burn brighter however life is shorter), but +80% is not completely out from wind, they really have some serious power in them.
Also I have new headlamps, full kits as old ones had gone long past best before date
Then I have HID Hella Jumbo FF320 set of spots, which open the road for me at dark winter nights, can't live without them anymore
I have also Bosch 225 kit, but those are not legal for HID in here, good long beam, just not very wide, with FF320 HID I can see from wood line to wood line and some distance into corners and still get range of 225's so I don't miss too much those 225's, however I might put those into 360, they would look bad ass in there as they are not particularly small
